Watch the video here. 

Gidi Cohen, CEO and co‑founder of Bonfy AI, argues that traditional data‑loss prevention and classification tools break down when copilots and agents start creating, surfacing, and recombining sensitive data at scale without humans in the loop. Using a simple email example, he shows how seemingly benign text can hide major privacy violations, regulatory issues, and misdirected content that are invisible unless you understand real business context—who the people are, how they relate, what policies apply, and which data should never cross certain boundaries. Gidi proposes a context‑aware control layer that sits between AI workflows (copilots, AI workspaces, AI‑enabled SaaS) and the organization’s data, continuously mapping entities and relationships so policies can be accurate. 

Watch the video here.